Tong Pow, co-founder of Hologram Labs, the company behind Holoworld AI, emphasizes that artificial intelligence is the linchpin for creating virtual characters and intellectual property, lowering creative barriers and scaling community engagement.
Key Insights from Tong Pow
AI-Powered Virtual Characters and IP
Holoworld AI enables anyone to build intelligent virtual beings—AI agents that can talk, act, and engage interactively across platforms, without requiring code. These characters function as autonomous IPs or creative entities that persist and evolve through user interaction.
Lowering Barriers & Boosting Engagement
With tools like Ava Studio (for character creation and animation) and the Agent Market (for publishing and monetizing AI agents and assets), Holoworld simplifies complex creation workflows, making high-quality, immersive content more accessible.
AI + Web3 for Sustainable, Verticalized Ecosystems
Tong Pow envisions the next generation of Web3 incubators to become vertical and segmented, leveraging AI and on-chain mechanisms to align incentives and sustain ecosystems. These incubators would be fine-tuned to niche sectors, using tokenized governance and community-centric economics. Though not yet mainstream, recent academic research supports this broader AI-Web3 convergence, with studies pointing to new economic, governance, and trust frameworks enabled by intelligent Web3 agents.
Why It Matters
| Aspect | Impact |
|---|---|
| Content Creation | Democratizes creation of virtual characters and branded IP using AI tools. |
| Community Growth | Empowers creators and fans to engage via autonomous, evolving agents. |
| Vertical Incubation | AI-infused, on-chain incentive models foster niche-specific innovation within Web3. |
Holoworld’s model harnesses decentralized ownership, AI-driven personalization, and community monetization to reshape how digital content is created, owned, and distributed.
Background & Ecosystem
- Hologram Labs, founded in 2021 by Tong Pow and Hongzi Mao, launched Holoworld AI in January 2024. The platform combines AI agent capabilities with blockchain identity, ownership, and settlement for agentic IP creation.
- The project is backed by leading crypto and tech investors including Polychain Capital, Mike Shinoda (Linkin Park), Quantstamp, and others.
Looking Ahead
Holoworld AI exemplifies the future of connective digital content—where virtual characters become autonomous participants, community economies are aligned on-chain, and creative expression is driven by accessible AI tooling.
If vertical Web3 incubators take off, we may see tailored ecosystems powered by AI agents and tokenized communities, shaping the next wave of immersive media and collective ownership.
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